Mockingbird Consulting Paper System

Mockingbird Consulting

Logo & Paper System

Mockingbird Consulting approached Jolly Design about creating an identity to launch their insurance consultancy. The name lent itself to many playful iterations, however this system struck a balance between an established look and the playful name. The two color solution kept production costs manageable for the start-up.



Beard Group Identity System

Beard Group

Identity System

Beard Group manages an extensive set of resources across several industries. Yet, their identity was scattered when they hired Jolly Design to set up a system for their existing and future endeavors. The developed system—the result of collaboration—provides flexibility for growth with clear continuity of ownership. The corporate subsidiaries follow the corporate color scheme with type only. All of the resource sites and email newsletters follow the banner system, with a broad color palette. Over 100 variations were created.



Hyper9 Paper System

Hyper9

Logo & Paper System

Hyper9, a virtualization manaagement start-up, needed a bold identity to enter the rapidly growing market and Jolly Design stepped in to help. The term hyper was key to logo explorations. In the final logo, the caret symbolizes the amped-up nature of the company's approach to managing virtual systems. The caret was also used as a visual element on the reverse side of the paper system to symbolize the crowded dataspace and Hyper9’s ability to navigate the space.



9 typographic marks

Nine Ventures

Typographic Marks

A set of examples of typographic marks created for a number of companies as one portion of an identity. In some cases, the mark stands alone; in others, the mark is incorporated with the company name.

  1. The Herring Group is a virtual CFO consulting firm.
  2. Search is a 20-somethings singles Sunday school class.
  3. Jeff Warren is an audio design engineer.
  4. CF Architecture is a two-person architecture firm run by Chris Cobb and Kelly Foster.
  5. The Chapel Choir is a youth church choir.
  6. Film & Theology is a program pairing a film screening with a discussion of theology.
  7. PathFinder Ministries is a wilderness discipleship program.
  8. Kim Warren was my personal, illustrative, story-telling logo.
  9. Above: The Studio was my company logo for over five years.